Category Archives: Educational

The Best SEO Tools for Tracking

SEO is undoubtedly a common topic is the digital marketing world. This is because SEO can be the single most essential factor that will determine the success of a business or brand online. Therefore, every business must invest in optimizing their web pages and content for the search engines.

SEO Tools

Source: Search Engine Journal

While using different SEO strategies, it is equally important for every business to monitor their effort. This will help you know whether your SEO strategies are offering the desired results or not. And this is where using the best SEO tools for tracking comes into the picture.

Let’s look at the best SEO tools for tracking.

Google’s Webmaster Tools

Google’s Webmaster Tools is undoubtedly one of the topmost tools for any SEO specialist in Milton Keynes. This reliable tool can go a long way in helping you learn more about how Google sees your website. Since this tool is free, every SEO specialist or marketer can use it for monitoring their SEO activities. In addition, the simple and user-friendly interface of this service makes it suitable for everyone, including a novice.

One of the most exceptional features of this service is PageSpeed Insights, which can be used for tracking the speed of your website on mobile or desktop devices. Another feature is Fetch as Google. This feature is recommended for troubleshooting when your SEO is performing poorly. It provides relevant data that you can use to enhance your ranking in the search results.

Website Grader

Offered by HubSpot, Website Grader is designed for assisting businesses to track their sites to find different SEO opportunities. Like Google’s Webmaster Tools, HubSpot’s Website Grader is a free tool that you can use for a wide range of activities.

With an updated version of this program, you can easily monitor the loading speed, requests, size, and important SEO metrics of any page on your website. Also, Website Grader can assist you to determine the mobile readiness and security of your site.

Woorank

If you are looking for an in-depth analysis of your website, Woorank should be one of your topmost choices. Although Woorank is a paid tool, it offers several benefits that you may not get from other free options. By using the website audit program, SEO specialists can get a detailed analysis that shows the performance of usability, speed, and other factors of a website.

After tracking the SEO of your site with Woorank, you will get a report with eight categories. These categories include SEO, technologies, mobile, marketing checklist, visitors, usability, social, and local.

SEO Report Card

This free tool is offered by UpCity. It focuses on analysing your site and comparing your site to the competitors’ sites. In general, UpCity’s SEO Report Card uses your contact information to track your stand against your main competitors.

After tracking your site’s SEO, this tool will provide information that includes trust metrics, rank analysis, on-site analysis, link building, indexing, and accessibility of your site.

Pro Tools

Moz’s Pro Tools also deliver an excellent analysis of your site. While keeping track of your SEO, this tool will assist to boost the search ranking of your business. This program comes with a wide range of tools that track your site’s growth, find SEO opportunities, create great and understandable reports, etc.

Using Moz’s Pro tools can be instrumental in helping you optimize your SEO strategies. Although you can enjoy a free 30-day trial, this is a paid program. Other best SEO tools for tracking include Ahrefs, BuzzStream, Check My Links, Linkody, and GrowthBar.

Global Exposure is a digital marketing agency that provides an impactful ROI for its clients by offering Creative Website Design, SEO & Social Media Management services. Global Exposure’s Website Design Studio is found in Central Milton Keynes where the company serves more than 100 happy clients in the UK.

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Email Negotiations Dos and Don’ts

For a long time, email has always been a leading means of communication for individuals in the world of business. When you email a proposal, you make obvious what is to give and take between the involved parties just as if you are meeting physically. You agree on things which then bring about the confirmation of all the important details of what you have agreed to or completed.

However, it should be noted that doing negotiations through email is not a perfect process as an email can be easily misinterpreted, especially when it comes to intent and tone. Indeed, this explains why negotiation training, such as the one offered by Shapiro Negotiations that covers all forms of bargaining, whether physical or virtual.

With this in mind, we will highlight the things to and the things not to do when it comes to email negotiations.

email negotiations

Dos

  • Focus on the details and strategic signals

Many people in the business world are fond of drafting and sending negotiation emails without putting into contemplation the strategic signals they are sending. For all it is worth, paying attention to all the necessary details and assessing the strategic signals being sent are very paramount. You do this by considering the language of your email draft and check if you’re communicating the way you intend to. Pause and check before sending it because your message should be as strategic as needed.

  • Be clear and concise

Complex proposals and data dumping through email can bring about confusion or ambiguity on the part of the recipient. This is because it’s very easy to misunderstand the content of an email message. Therefore, try to use a language that is not only clear but also concise.

Besides, try to include bullet points and executive summaries to make the message easily readable. When this is done, the recipient will have some confidence, which makes it easy for them to focus on the salient points while neglecting the less important ones.

  • Be wise with the timing

Apply wisdom to the timing of your negotiation emails. You don’t want to appear desperate to your counterpart so that they won’t take advantage of you. Therefore, before replying to any email during negotiation with another party, let it take some time so that they can understand you are not driven by desperation.

  • Consider whether to choose to send only an email or attach documents

Sometimes, the email doesn’t convey complex ideas properly. Thus, you might want to consider the option of putting it into Word and attaching it as a document instead of drafting an unnecessarily long email.

  • Apply benchmarks

Lastly, try to support your positions with benchmarks and standards such as precedent, market value among others. It is never enough to just email your message to your counterpart without any backing authority.

Don’ts

  • Send when angry

Anger is a destroyer. It can mar something built for ages in just a few seconds. Therefore, endeavor that your emails are not sent in the heat of the moment, lest you use a language you will come later to regret.

  • Lie or be dishonest

Another thing you must avoid at all costs is dishonesty. Research has shown that individuals tend to lie more in emails than in physical negotiations and break down negotiations faster than dishonesty as it destroys the mutual trust already established between the involved parties.

  • Sound manipulative

Finally, you have to watch the tone of your messages carefully before sending them. This is because you need to avoid coming across as manipulative, which is usually caused by relying solely on persuasion. This is especially so when such persuasion comes from a powerful position.

Now, you know the dos and don’ts for getting the most out of your email negotiations.

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YouTube engagement

4 Quick Wins to Increase Your YouTube Engagement

YouTube is undoubtedly the biggest and most visited video hosting platform in the world. With billions of videos every day, this platform is where tons of activities happen for a wide range of individuals and businesses.

As a result of a large number of channels on this platform, the competition is usually high for YouTubers to get enough viewers. So, if you want to increase your YouTube engagement, you should understand that the activities involved in achieving your task are tasking but not impossible.

Don’t get worked up because we have the 4 quick wins that can help you increase your YouTube engagement.

YouTube engagement

 

  • Know your audience

 

As long as getting more YouTube engagement is concerned, it is important for you to satisfy your audience. However, there is no way to satisfy the audience if you don’t know them. Therefore, you should start by understanding your audience.

Foremost, define your audience and learn about the things they want to see in your videos. Also, you should know the duration of videos they like watching and find out how you can keep them entertained through the video.

You can check out the videos in your niche that are getting lots of engagement. Such videos should give you a clear idea of what your audience wants. If possible, you can get a few target viewers and conduct a survey.

 

  • Post videos consistently

 

Your audiences are only going to engage your YouTube video and channel when you post content regularly. So, you must make it a duty to post content from time to time. As you post regularly, your target audiences will likely keep coming back to check your content. However, if you don’t post regularly, they will likely forget about you and not engage your YouTube channel or content.

 

  • Encourage your audiences to like and comment on your videos

 

Although some viewers can engage your YouTube content naturally, others are waiting for you to tell them to do so. So, use call-to-action words or phrases to make your audience comment on your content or like it. 

For instance, as you are ending your video, you can say “if this video has been helpful to you, please, feel free to share, comment, or share it.” Otherwise, you can suggest engagement by saying “to get more quality content like this, please subscribe to my channel now.”

 

  • Engage your audience

 

Another tested and proven method for increasing the engagement on your YouTube content is engaging your audience. Make sure that your conversation with the audience is simple and understandable. Handle online conversations like a real-life conversation. Highlight tips and steps that are easy for your audience to remember.

Also, when people comment on your videos, try as much as possible to reply or like those comments. This shows that you value their opinion; thus, encouraging your audience to engage your content the next time you post.

In conclusion, you can also encourage your audience to use a YouTube video downloader to download and keep your video on their devices. Each time they see such a video they will likely remember you and may want to hear more from you.

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4 Innovative Ideas to Bring Your Next Webinar to Life

Imagine that you are taking a class and none of them is listening to you and you keep on delivering your knowledge to dumb students. Does it make you feel uncomfortable? discouragement probably!

Sharing information is the way of optimism but wasting information is stupidity. It all depends on you that how to make your webinar engaging or leaves it as a robotic session. Businesses are preferring webinars for live meetings/sessions. People are getting into this trend of a webinar by opting for live sessions. However, some people have no idea how to make an interactive session. Most of the people are not aware of the amazing webinar software that is available on the internet.

webinar software

To get rid of such webinar failures, we have found out some points which would help you to decrease the rate of non-engaging webinars.

  1. Relevant information

The listeners of your webinar must have some information already. You cannot pretend them less educated. The lack of information can create a negative impact on your webinar and due to this many people will take you for granted and consider you as the fraud guide. You must be pretty sure about what you are delivering to the audience because if you have no information regarding your subject then it will yield embarrassment, and nobody will pay attention to your webinar. Partial knowledge will not be a good idea, you will be creating fake stories if someone cross-questions you during the session. You will not be allowed to hit the pause button of your webinar software because it will eventually affect your reputation. Be more educated and prepared before starting any webinar.

  1. Management

People hate messed up things that make them annoying. Your webinar software must be very managed and user friendly. Wherever you organize the session, make sure it should be a quiet place where no disturbance or any interruption affects your webinar. Your set up must be very disciplined and on time. Take out the extra time to re-check every setting which you would have done for the webinar. Organize a mockup in which check your sound system, visualization, and your voice. If it makes an issue, then you will have some time to troubleshoot the system. Have a look at the environment as well, it should be very clean and managed. You will go live and viewed by different people from different professions. It will create an optimistic impact on your viewers if you are well-groomed and your surroundings are clean. Make sure that you never leave your seat when you are live on the webinar.

  1. Be more courteous and humbler

Think before you speak. Be very vigilant and do not use informal or abusive language or examples. You will be presenting your whole nation and must be expecting to rank up in the webinar speaker world. People prefer soft-spoken and cool minded speakers who never get frustrated when asked some questions from the audience. Your audience will be discussing your behavior after the session to different communities. Harsh words and jargon will be the reason for your negative reviews among the people. Follow ethics and mannerism while speaking. If you about to cough or sneeze, then hit the mute button rapidly on your webinar software so that it will not disturb others. Use quotes in your session if you present someone and an apology when you give an example of people who are not anymore.

  1. Invite a guest speaker to your webinars

People love twists and changes. They get bored of listening to the same person for a long time. Find the best relevant speaker according to the agenda of your webinar and introduce him or her in hidden words before he or she comes live on your session. It is a trick to gain the attention of your audience and the best part to turn your speech into an interactive session. Always take extra time for the feedback and answer to the questions of your audience.

Conclusion

These ideas are the backbone of any engaging webinar. If you have not found out the ways to make your session interactive, then this will be going to help you for sure. Consistent usage of correct information, good webinar software, soft skills will increase the value of your webinar and an idea of the guest speaker will add charm to your webinar.

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table games

The effect of table games and simulations on higher education

As research develops on effective ways to improve the education system, the indication of the effectiveness of table games and/or simulations progresses. It is becoming more and more obvious that there are many ways to stimulate the brain for a more efficient way of processing and understanding. Recent studies now show that table games and similar simulations are one of the ways this is done successfully.

table games

As technology and gaming become a larger part of our daily routine, this is no different from our education routines. As they become deeper implemented into the way of teaching and the older traditional techniques become less effective. This could be down to our lifestyle change from our first years which now revolves more around healthy competition and gaming rather than just playing outside in the fresh air. When implementing games into the educational system it was found to have three main responses from the brain, these are; cognitive, behavioral, and effective. The research conducted is aimed more at the teachers/lecturers rather than the students themselves to offer the space to adapt their learning schemes as they see fit. This is because the research which has been conducted thus far is focused more on what NOT to-dos rather than the what COULD we dos. Leaving the teachers and figures of authority still trying to work out what is called a healthy balance.

Experience and studies have shown previously that a focused way taught subject is more likely to have dropouts or failures than those who change and adapt to each class. A one way taught subject claims that the lecturer adopts one method of teaching and sticks to that for all modules and topics. Although the method that is chosen may be the proven best way to teach that subject if it is the only way it is likely to lose its effectiveness on the educational outcome.

When conducting the research the focus is not only on the cognitive effect, this means how the brain takes to learning a topic via gaming however it also looks at the result of behavioral and effectiveness outcomes. Although the reaction from the brain may be positive and conclusive it is pointless if the information is not retained and then practiced. Different types of gaming can be included in educational systems such as digital gaming, table games, and of course, educational gaming. Another type of gaming is interactive gaming.

Interactive gaming is becoming more and more popular in the higher education field. With things such as simulation which is where a group of students are grouped and given a goal. Through a scenario given by the teacher, they must come up with a way, together, to achieve the final goal (also pre-decided). To achieve this outcome the group must work together using real-life situations about whichever topic they have been given. The scenario or topic is usually relevant to the subject being taught. This allows the teacher to see and understand whether the students are taking the correct benefits from the class and also understand how much information they are obtaining as well as the students having the opportunity to develop in their, subject knowledge, team building, leadership, and communicative skills.

Another type of simulation which is found to becoming popular in high education is digital simulations. This is an individual version of what was mentioned above, since the game is individual, and the goal is already set it is completely up to the student to complete correctly. Games and simulations differ by concept games are designed to test and educate in a theory prognosis whereas simulations should be life-based and accurate in the result.

When looking at games to incorporate into your teaching it is important to ensure you are investing in the best game tables for your needs, the same as when incorporating simulating into your teaching is important you create the determined goal by the curriculum you are teaching. Both versions can be developed throughout the semester so that you can see which students absorbed the most relevant information and when. Thus, developing your teaching techniques and understanding. You can start each game simple at the beginning of the year and progress the difficulty as the year goes on.

When teaching it is important to retain a good relationship between you and your student to ensure the most fruitful outcome. By introducing gaming and simulation into your methods you are creating a higher chance of success with this. Humans generally learn best, with interaction and example.

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