A dairy whitener refers to a form of milk that has been dehydrated usually added to beverages such as tea and coffee in place of milk. Dairy whiteners contain at least 20% added sugars and for that reason, they are readily used in coffee and tea making.
On the other hand, milk powder, just like the word itself states, is waterless milk. Milk powder is milk that has been dried to its powder form through evaporation.
Although the method of preparation differs, both products are prepared using cow milk. However, a dairy whitener contains added components and its fat content is usually low compared to milk powder.
Most people currently prefer the use of dairy whiteners over milk powder as a substitute for milk mainly because it easily dissolves with other liquids.
Milk powder tends to take longer to dissolve with liquids and sometimes they form lumps in the process.
Dairy whiteners consumption
Dairy whitener’s ability to dissolve easily with other liquids has given it a mark on the market. The product is widely used in the manufacture of food and beverages as well as in the preparation of coffee and tea
Dairy whiteners are believed to neutralize the acids found in coffee as well as give the beverages a satisfying white color.
The dairy whiteners market has been glimpsing increased demand for their product over the years. More and more people alternatively go for dairy whitener as a milk substitute. The product has a longer shelf-life which has worked wonders for the industry.
The product’s high consumption rate can be linked to the fact that it adds a satisfying white color to one’s beverage as well as gives the beverage a great flavor. The product also contains readily added sugars which give it the upper hand in the market.
The industry will likely skyrocket over the next five years as a result of the high consumption rates of the dairy products recorded.
Adoption of dairy whiteners
Over the past decade, the adoption rate of dairy whiteners has been heightening at a high rate. Emerging economies are widely consuming tea which has impacted the tea-making countries positively.
Due to this reason, the dairy whitener industry is expected to grow at a dashing speed. Tea is usually preferred due to its health benefits, having said that, dairy whiteners are likely to see a high consumption rate with tea over the coming years.
Innovations in the dairy whitener industry
The dairy industry is rapidly gaining traction. New experiences in products are vital to consumers. Manufacturers are required to develop new tastes to boost their products.
An example of an invention that recently came up is the ultrafiltration technique. This technique is deployed by factories to produce milk that has high protein content and medium-fats.
Innovations in the dairy industry are owed to the fact that consumers want to find boosted protein and fat milk products on supermarket shelves.
Dairy whiteners brand analysis
There is notably stiff competition in the dairy whiteners market, due to this reason, innovations are rapidly taking action. And the dairy whitener industry is not lagging, they have recently introduced flavors such as strawberries in dairy whitener products. This is to ensure they have a competitive advantage in the market.
Segments in the market t comprise convenience stores, supermarkets and hypermarkets. Geographically, the market is segmented in North America, Europe, Asia Pacific, Latin America, and the Middle East.
The major driving force in the market is the high consumption of tea and coffee globally. However, the case is gradually changing in areas such as the US and Europe.
Despite the global acceptance of dairy whiteners, regions such as the USA and Europe are beginning to slow down in Dairy consumption. There is an increased uptake of beverages with low fats as they look to watch their health.
This is however impacting the dairy market greatly as the expected consumption rates in the regions will decrease.
Manufacturers can however turn around this situation with new product innovations such as organic and specialty transformations. The market is expected to grow at a CAGR of 5.6% in the next five years.