Should you outsource your SEO efforts to an agency or not

Are you doing SEO yourself or looking forward to starting on your own? A common question that might bother you day and night would be: Should you outsource your SEO efforts to an agency or not? 

Should you outsource your SEO efforts to an agency or not

SEO

Self-control and monetary issues may be why you don’t want to look for an SEO agency, but in reality, outsourcing your SEO work to an agency can help you become more efficient. Many people Google over the SEO work and look for tips to get it done naturally without paying any extra sum of money from their pocket, but they waste their time and see no results in the longer run. If you are still confused and thinking about whether you should hire Boston SEO agency or not, don’t worry! We have got you covered!

Here are some of the benefits of hiring an SEO agency that would encourage you to engage from Day 1 you begin your SEO work. 

Time-saver

Hiring an SEO agency saves a considerable amount of your time otherwise spent searching for quick tips and applying them inefficiently. Time and money are valuable for one and all. Time is one of the biggest day-savers. Most Managers and company owners have no time for planning SEO strategies for work. 

SEO is a continuous process, and it needs hours of knowledge and expertise to maintain your site. When you hire an SEO agency, you get sufficient time to focus on other essential things of your business. Your SEO agent can look after all of your SEO-related tasks. This is one of the potential reasons many people look for hiring an SEO agency these days. 

SEO agencies specialize in managing search marketing campaigns 24/7. An agency can save your time and do tasks like

  • Do the Keyword research job for you
  • Optimize Meta Descriptions
  • Adjust Keyword density
  • Content optimization
  • Link-building 
  • Update your site as per running trends
  • Run the Marketing Campaigns
  • Monitor indexing problems and 
  • Handle all issues related to smooth SEO performances

Money-saver

As we said, Time and Money are valuable. It is expensive to build an in-house team of experts dealing with SEO-related work. Another benefit of hiring an SEO agency is that you don’t have to worry about making any team or paying the salaries of any in-house employees who are fully trained in SEO work. When you hire an SEO agency, their team does the entire SEO-related work, and you don’t need to worry about anything. Hiring an SEO agency is much cheaper than in-house SEO professionals. 

Take advantage of their team of SEO Experts.

Well, hiring an SEO agency indeed gives you an edge over others. SEO agencies have years of experience, and above all, they have a team of experts who are the best in their industry and can assure you the best results. SEO agencies have people who specialize in one of the other aspects of SEO, ensuring positive results. SEO agencies have significant resources and can help you take your website to the top in search engines like Google, Yahoo, Bing, etc. SEO agencies have experts who can help you improve your ranking on Google by advising you on tricks and ways to improve your site to get a good order. They allow you to optimize your content as per the needs and requirements of the reader. That helps get good views, likes, subscribers, and comments, increasing revenue. All this is possible only when you hire an experienced SEO company.

Take advantage of their like-minded Brand Experience.

SEO agencies work with clients that have different niches. When you hire an SEO agency, the company might have already worked with any organization offering a similar brand as yours. Each brand has a specific marketing plan, and when your agency has prior experience, it becomes easier for them to work depending on the type of company. Most Professional SEO agencies have reviews showing that they can help you take your company to unimaginable heights of success when ranking on Google. 

Improves Efficiency at work 

SEO Agencies have a designated team of professionals who diligently work to optimize your site as per SEO. With SEO agencies, you get access to website technicians and content writers; agencies have proper tools to make updates on your site. Since agencies work on your site, you can shift your attention to other jobs in your company. 

Wrap Up

SEO is essential to stay ahead in this competitive world. It is so critical that the benefits of hiring an SEO agency can’t be overruled. Most SEO agencies have proven that they can take your sites to the top level in the Google ranking. Most importantly, SEO agencies use legitimate tools and resources, so you can expect to get positive results once you outsource your SEO work.

Updating Old Content Can Help with Your Rankings

So, you are interested in double website traffic? While most website owners like updating new content to enhance visitors on their inline platform, many others prefer to upload their old content to get better rankings. That may sound strange, but it is already proven that pumping old content can bring you great results online.

SEO

Those who are new to the concept might be eager to know how updating old content can help them to achieve better rankings on search engine results. When you have a large team of writers, you can always create new stuff to entertain the audience. But refreshing and improving old content on the web pages is another great strategy to enhance SEO performance. The biggest advantage of this tactic is that you can achieve high-quality content without even consuming more time.

Here we have listed few amazing points describing how refreshing old content can bring you better rankings:

Improves freshness of content

Any content, no matter how well it is written, can get better over time. It is important to mention that freshness gives Google a new way to judge the quality of content on your website. Therefore, it is good to update your existing blog posts from time to time to stay active on the search radar. Improving the freshness of the content can automatically increase traffic on your website, and it can soon give a major boost to the rankings. This does not work for a single page; rather, it can work for the entire site. Experts find it the best way to win the competition.

Boost click-through rates

Updating old content changes the way to your website appears to the search engine. When the posts show the latest dates, they can automatically make a better impression as compared to the ones that are posted several years ago. This is the main reason why experts advise updating old content from time to time to enhance click-through rates.

Keep SEO up to date

Google keeps on updating its algorithms from time to time. Many of these changes may even affect the traffic and ranking of your existing website. The best idea to keep up with the latest developments and new rules are to improve your old posts. Moreover, frequent updates will help Google to keep your website on the top of the index. Other than this, updating your content can help you to re-promote the posts via inbound links and through additional social shares as well.

There are so many ways to update your old content. You can start by collecting important data points and then determine which content is required to be updated. It is better to do keyword research to improve your content as per the latest requirements of the customers. The headlines and multimedia content must also be updated. Experts at Boston SEO also advise paying attention to CTAs and then re-promote your post to gain more traffic online. However, it is necessary to follow an effective blogging strategy and upload some fresh content also side by side.

How Long Does SEO Take To Start Working?

When it comes to investing in SEO, there are tons of questions that individuals and businesses often ask. One of the most common questions is “how long does SEO take to start working?” While this seems like an easy question, there is no straightforward answer to it. Despite this, we will shed more light on the things you need to know about this question.

When can you start seeing the results of your SEO?

SEO

Source: Search Engine Land

There is no one-size-fits-all method to determine when you can start seeing the results of any SEO strategy. This is because certain variables are instrumental in determining when you will start seeing the desired results. In many instances, web content, keywords, web design, geographic location, baseline traffic, competition, domain age, and lots more play a key role in the whole results. Therefore, irrespective of who you have hired for SEO services, if some of these variables don’t work in your favor, you may not see the results of your SEO strategy as quickly as expected.

Having said this, if your SEO is done correctly, you may start seeing the desired results within 6 months. Also, it may get more traction over time; hence, you may see an improved result after one year.

What are the roles of these variables in how long SEO takes to start working?

For a better understanding of when you should start expecting the results of SEO, we will consider the roles of some of the variables.

  • Content

Without a doubt, the content on your site goes a long way in determining how long it will take SEO to start working. As long as the content is concerned, Google and other search engines focus on quality.  In this regard, you need high-quality content that is long enough to make visitors stay on your site for some periods without making them lose interest in it.

Another factor that can make SEO to start working early is publishing content on your website regularly. This makes Google’s spiders crawl your site from time to time; hence, it tends to speed up the SEO result.

  • Competition

Generally, if you are competing against well-established web pages for SEO ranking, it will take a long time before SEO starts working. This is because the owners of those established web pages have invested heavily in their pages; hence, it will be difficult for you to outrank them.

For instance, if you are offering real estate services to individuals in a small town, you will not face as much competition as a real estate company serving the whole country.

Notably, you can easily and quickly outrank the lower pages that belong to the same niche. However, the case will be different for the top-ranking sites with seasoned SEO experts. This is usually because of the experience of the SEO experts as well as their consistent efforts at ranking in the first few pages.

  • History of your site

Based on the past activities on your site, Google will determine its trust score. This trust score considers the trustworthiness and reliability of your site to rank it in the search engine. If your trust score is high, your ranking in the search engine will be high. Inbound links are some of the important elements that can aid the trust score of your site.

In addition, if your site has been penalized in the past, it may affect your ranking in the search results. Manipulated page ranking, backlinks from spammy websites, plagiarism, and overuse of keywords are some of the factors that can have an impact on your web ranking.

As a result of these malpractices, Google can rank you lower in the search result as the search engine doesn’t trust your site again. It will take some time to regain the trust of Google; therefore, you will have to wait for a long time before SEO starts working on the site.

Considering all these factors, you should not expect your website to jump to the first page of the search results. By not having unrealistic expectations, you can avoid any disappointment. So, you should always bear it in mind that it will take some weeks or even months before SEO will start working on your site.