Developing Trends

An Analysis on the Current Status and Developing Trends of Web Contents Creation in China

The Mobile Web Era is a era with the “contents” be the “King”. If you don’t have concrete content, why would the users/visitors come to your web platform? Without contents, how could you cultivate your desired user habits? The convenience of the Mobile Internet has gradually become a basic feature, and a new round of content war has just started.

From the portal website to the network to the mass media era, gradually from the content of the acquisition of content to content producers. After the emergence of short video social software such as DouYin, Kuaishou and MicroVsion (some Chinese social video platforms), the enthusiasm of the masses for the production of media content is unprecedented. When users participate in the production of content in large quantities and the multi-media symbiosis comes, the platform becomes more accurate in the drawing of users’ portraits and the era of intelligent media starts at the same time. In the foreseeable future, content output and access barriers will be completely disappeared, and mass media and think media will reach the same goal.

Developing Trends

In the future, content and IP will play an increasingly important role, and traffic will be a 50-50 ratio. Since last year, the battle for content and IP has been waged by some of the biggest names in the Internet industry.

  1. status quo of content development in the mobile Internet industry
  1. The demographic dividend of mobile Internet is gradually reduced, and it is more difficult for independent APP to obtain users. Therefore, the construction of ecological traffic is imperative

Since the industry recognized that mobile Internet entered the second half and demographic dividend disappeared, more and more enterprises in the industry shifted their focus from incremental users and incremental traffic to operation of existing users and existing traffic. At the same time, the Internet group has also gradually integrated the ecological traffic of its APP, mobile web page, H5 and other mobile terminals. It also hopes to occupy more scenes by providing more traffic portals to gain users’ attention and traffic. Ecological flow may become the key to break the situation, similar to the structure of the spider web, in social, video, information, reading, browser and other scenarios to reach the user, the whole network traffic management has gradually become a consensus.

  1. Content platform takes the lead in entering the whole network traffic management era

In the context of mobile Internet, content platform is particularly prominent in the construction of ecological flow:

Represented by information, video and digital content has a natural viscous and share transmitted for many times, in different platform integration module is also easier content is what you see is what you get, the premium content can win customer more time, also increases the chances of advertising more exposure, even if the content are spread outside of the APP (translation) also can still bring advertising value; Inbound traffic will also bring users backflow, rely on high-quality content spread outside the station, and at a lower cost to obtain the user’s natural growth, this also is helpful for prompt content translation type APP pay more attention to the quality of the content, a good user experience from the current mobile platform for Internet content classification, mainly includes the comprehensive information, vertical information, digital reading, mobile video, etc. For the content platform, it is good to guide users to download their own APP and deposit it. If not, it can also cater to users’ habit of consuming content on different platforms, especially the super entrance, and conduct commercial operation on its own ecological flow.

1) the overall user growth of digital reading APP industry slows down, and the ecological flow is built into the industry consensus

E-reading is naturally characterized by fragmentation. The forms of pictures and texts are conducive to communication and sharing (language translated), and can adapt to a variety of scenarios such as browser and social interaction. As the overall user growth of digital reading APP industry slows down, the construction of ecological flow becomes more important for various digital reading platforms.

2) the user growth of mobile video APP industry is slow, while that of short video APP industry is fast

The user growth of the whole mobile video APP industry tends to slow down, but the lightweight content represented by short video has the attributes of social interaction and sharing, which conforms to the current fragmentation trend of user content consumption. Expanding more ecological traffic entrance may become a new growth point of mobile video APP industry.

Mobile video APP industry monthly active user scale and growth trend

3) comprehensive information APP industry develops rapidly and becomes an important traffic entrance of mobile Internet

Comprehensive information APP industry over recent years, with the rapid development of user growth began to slow, the growing competition in the industry, both comprehensive information independent APP development in full swing, and there was a phone Baidu, UC in the form of super APP traffic investment – such as user segment cut into the market, also hopes to its super flow of cash again. Major translation companies like the ACE CHINESE TRANSLATION also joined force to help provide more relevant translated contents to Chinese cyber space. The main reasons are as follows. First, the information flow caters to the rigid demand of mobile Internet users. With its huge user scale, high stickiness and precise algorithm recommendation gene, it becomes an important traffic entrance of mobile Internet. Second, it can also achieve the situation of three-win for advertisers, media and users, and become one of the most suitable forms for mobile advertising, and the commercial realization is more in line with the trend.

4) the user growth of the automobile information APP industry is slow, and the ecological flow scenario covers or becomes the core competitiveness of the next stage

As the growth of mobile users stagnates and the demographic dividend is exhausted, it has a great impact on the automobile information industry. The competition in the automobile information industry will be intensified by various companies grabbing existing users and digging out the value of existing users. Faced with such a situation, the full mobile domain platform, ecological flow scenario coverage, will be the next stage of the core competitiveness.

Monthly active user scale and growth trend of auto information APP industry

Content platforms represented by digital reading, mobile video and comprehensive information have made many attempts in ecological flow, among which there are some typical products relying on ecological flow to achieve rapid growth, such as Miaopai, QQ reading and Daqo. These ecological traffic development models will also bring enlightenment to other industry segments, relying on the sharing and dissemination of lightweight content to occupy as many user scenarios as possible. The future competition lies not only in maintaining the stability and growth of independent apps (language translated), but also in creating more diverse traffic portals and turning traffic into greater commercial value.

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Consuming alcohol sleep

The Effects of Alcohol on Your Sleep

Have you made drinking alcohol an evening ritual that you cannot do without? Consuming alcohol can have strong adverse effects on the quality and quantity of your sleep.

Consuming alcohol sleep

Having a drink or more before bedtime can negatively impact your sleep. And not many people are aware of the effects of alcohol on the quality and quantity of sleep. In a study1 carried out in 2009, 58% of the 2,000 participants did not know that drinking alcohol had negative effects on the quality of sleep.

Alcohol stimulates the release of endorphins (feel-good chemicals) in the brain. These chemicals are responsible for increased confidence, extroversion, and more vocal behavior. But after some time alcohol begins to sedate, and a small amount can make you fall asleep. The brain absorbs the alcohol and it takes effect immediately. How long the effect lasts depends on how much you consume.

Alcohol has been used to induce sleep for many years, and a lot of people continue to use alcohol to make them fall asleep, thereby having to deal with an unfulfilling sleep. A while ago physicians recommended “nightcaps” for people suffering from difficulty or inability to sleep. Using alcohol to induce sleep is not healthy because it affects the stages of sleep, makes you sleep more lightly and wake abruptly from time to time. A chronic alcoholic who depends on alcohol to get sleep may find it difficult to achieve this with low doses. S/he may have to take alcohol in very high amounts before s/he can sleep.

Alcohol and how it affects the sleep cycle

Below are the four stages of the sleep cycle:

  • N1: This accounts for 4 to 5 percent of your sleep, and is the period of transition from being awake to being asleep.
  • N2: This is the stage where your heart rate and breathing pattern start slowing down.
  • N3: This is the deep sleep stage where your brain and body are going through restoration.
  • REM: At this stage some segments of the brain are most active. This is where you have dreams filled with action. The REM stage is where the muscles are paralyzed so that you do not act out your dreams.

All stages are important. Even sleep scientists do not put preference on any stages. Therefore you cannot place more value on one stage over another. It is important that the quality of your sleep is not compromised. You have to go through all the stages to get quality sleep.

How alcohol affects sleep

  • It affects the quality

If you take alcohol in the evening and sleep through the night, you may not get the rested and refreshed feeling that you are supposed to get when you wake up. Alcohol prevents deep sleep and suppresses REM.

  • It interferes with sleep time

Alcohol causes frequent abrupt wakening and sometimes makes it difficult to fall asleep.

  • It causes sleep disorders

Some disorders2, such as sleep apnea, worsen after consuming alcohol. Sleep apnea is a sleep disorder characterized by heavy snoring and abnormal breathing patterns (intermittent pauses) while sleeping. Alcohol consumption before sleeping can make the airway narrower which heightens the inability to breathe during sleep.

Is it possible to prevent the impact of alcohol on sleep?

Getting alcohol out of the body takes time, and if you do not want alcohol to interfere with the quality of sleep, you need to leave enough time for the alcohol to get out of your body. You can take alcohol at least three hours before bedtime. This will help reduce the effects of alcohol on your sleep. If you do not intend to let go of alcohol, you can make a conscious effort to monitor how much alcohol you consume in one drink. Try to drink drinks with low alcoholic content hours before you go to bed so that you can enjoy a drink without sacrificing sleep.

Tips for getting good sleep without alcohol

Are you used to inducing sleep with alcohol and scared that giving up alcohol will lead to difficulty sleeping? Check out some of these sleeping solutions and tips to sleep successfully without alcohol.

  • Consistent sleep/wake time

Maintaining a consistent sleep/wake time can guarantee a good sleep. Have a set time for going to bed and set an alarm to get up. Include weekends, and you will find your body adjusting to this routine.

  • Exercise

Exercise in the evenings, and you will find it easier to go to sleep. Exercising increases the temperature of your body, and by the time you are ready to sleep the temperature starts dropping which makes it easier to fall asleep.

  • Avoid caffeine

Caffeine is a very effective stimulant that keeps you awake and active. Avoid taking any foods or beverages that contain caffeine from the afternoon on. Drinking water will help you maintain a natural sleep cycle.

Conclusion

Although a lot of people see alcohol as a simple way of inducing sleep, it is not. Alcohol makes your sleep unhealthy and reduces its quality. If you want to sleep better, avoid the booze.

Referances:

1. BBC news: http://news.bbc.co.uk/2/hi/health/8208212.stm

2. National sleep foundation: https://www.sleepfoundation.org/sleep-topics/how-alcohol-affects-sleep

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Learning Style

3 Mistakes To Avoid When Picking A Preschool For Your Child in 2019

2019 is here already; your child is grown and ready to start schooling. Have you thought about enrolling him/her in a preschool? And if you have, have you picked the right preschool? We will be looking at the common mistakes parents make (and how to avoid them) when finding a preschool for their child. Let’s get on with it.

Mistake #1: Ignoring Your Child’s Learning Style

Learning Style

Unfortunately, some parents do not know the ideal learning style of their child. As a parent, you need to understand the best way that your child learns. Some will watch you complete a specific task and try out later on their own, while others will try it as you are doing the task. Yeah, you might have found the perfect preschool program, but it is all about knowing what your child needs.

Always study your child and understand his learning style to help you find the right preschool for him.

 Mistake #2: Not Doing Proper Research

Proper Research

When it comes to finding a good preschool for your child, you will have multiple options. First things first; you need to understand the available options. Since you already know your child and what works perfect for him, you should now do proper research.

Just because your neighbor or sister gave you a suggestion of a specific preschool doesn’t mean that it is worth picking. You need to understand the programs offered in the school, the distance from work to the school and from the school to your home. Get to know the teachers and who will be responsible for your little boy/girl. Never pick a school without understanding all the necessary factors.

Mistake #3: Not Understanding Your Priorities/Preferences

Not Understanding Your Priorities

It is risky to step out of the battlefield without focusing on your enemy or planning how to launch your attack. You can also not walk out of the house with a shopping bag and start picking whatever you find in the store.

The same applies when you are picking a preschool for your child. Before anything, you need to know what you are looking for; what you prefer. Yes, you already know what your child needs, but you also need to have your preferences. Will your child perform well in a full-time or part-time setting? When do you want the child to start? Do they offer the food that you prefer for your child? How much are you willing to spend?

Always ensure that you find the right school and do your research thoroughly. Furthermore, make sure you choose the best preschool in San Diego. Pre school San Diego is one of them that you should put in your must-go-to preschools.

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students image

Studybean.com – A middle schooler and high schooler create a website for standardized tests

It is more and more difficult to afford college, and more and more students are applying to colleges. Top U.S. Colleges, state and private, have ramped up their minimum requirements for entrance. Those looking for scholarships will have an even tougher time.

The first thing any college or university looks at is a standardized test score – the SAT or ACT. Each school sets a minimum score for entrance, and students who fall under that score are not admitted. “Apply to college is expensive by itself,” said Divyye Chawra, one of the co-founders of StudyBean, “parents are spending up to $200.00 for an application fee. This is non-refundable if the student is not accepted.”

students image

The difference for an entrance could be 100 points on the SAT. Students who are serious about getting into the college of their choice look for any edge, point, and guide to help nudge their scores up.

Enter StudyBean. The brainchild of two high school students, StudyBean provides assistance on the SAT, as well as the PSAT – a test that is used to determine National Merit Scholars – a very difficult accomplishment.

“The PSAT is given to students as early as the eighth grade. The test for the National Merit program is not until the sophomore year of high school. Our website helps those students improve their scores and try to get them to the National Merit level,” said Satwik Prakash, the other co-founder.

StudyBean focuses the majority of its help and instruction on the mathematics portion of the test, the historically most difficult portion. Test questions and practice tests are available. All are aligned as closely as possible to the actual tests.

“The goal is to find certain weaknesses. Students can then get direct help and tutoring from their teachers on these specific areas,” continued Chawra.

Several users have posted about how the site has helped them increase their scores and become assured of their mathematics abilities.

“Confidence is key when taking standardized tests. Students and school systems who report using our service have seen measurable growth on their test scores. This means more students getting into the colleges of their choice and earning scholarships,” said Prakash.

More information, including testimonials, how to sign up and practice items are available on the website. Visit StudyBean.com

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Digital Marketing

Things To Know Before Opting For Chiropractic Website Marketing

Digital Marketing

Digital Marketing is the process by which a product is sold, or services are rendered by various business organizations. The advertisement of the product or the services is done either through offline or online mode which involves the use of electronic equipment.

For instance, before you go for chiropractic websites and design, you need to understand the overall digital marketing strategy.

There are many cool chiropractic website main facilities which increase the sale of the product by using the essential digital marketing strategy. The various categories of online marketing are as follows:

 

Search Engine Optimization

Search engine optimization which is popularly known as SEO is a common way of advertising the product online through search engine results.

It is a method which affects the visibility of a site or a webpage in the search engine result.

Effective search engine optimization helps a website to rank higher on search engine platforms by using the desired keywords that are present in the content.

For chiropractic search engine optimization, one must make sure the relevant keywords are used in the content which must include – chiropractor (city), chiropractor in (city), and best chiropractor in (city) and best chiropractor (city).

These are the few examples of the keywords that can be used for optimizing a chiropractic website. There are three strategies to optimize your search engine results.

White Hat Strategies– This strategy offers unique titles of the page and relevant reference links. The grammar and spelling of the content also affect the optimizing strategy.

Black Hat Strategies– Unlike white hat SEO strategy, this practice leads the user to irrelevant and duplicate content. Most of the links are often dead links. The content has invisible texts and stuffed keywords.

Grey Hat Strategy– These tactics make use of Google. The materials published out from Google can make the practice of other techniques ill-defined. These tactics are not chosen by many people.

 

Social Media Marketing of Chiropractic Website

This process is used for the marketing of products or services by using the platform of social media. Social networking websites create a friendly atmosphere between businesses and build communities.

Social networking websites have got options like posting, commenting and sharing which allows the product to get promoted to a larger target audience. Thus it increases traffic for a website in the long run.

 

Email Marketing

It a process of marketing the products by sending emails to customers. The email should consist of real information about the product which creates a clear image of the product in the buyers’ mind.

Information such as a description of the product, the cost of the product and the discounted price (if any) for the customers shall be mentioned in the email.

 

Search Engine Marketing

It the method of gaining visibility in the search engine result list. This includes both paid and unpaid search results. Google AdWords is the most convenient paid search domain as several search marketers effectively use it.

 

Affiliate Marketing

This is a performance-based marketing strategy. Here, the affiliate brings visitors or customers to the website by using its marketing tactics and the organization rewards the affiliate for each customer.

 

Content Marketing

This is a process by which the website advertises its product to the customers. The advertisement is done through content which includes product description, blog posts, web page information, and other corporate information.

digital

Pay Per Click

This method is also known as PPC. This is a strong business model in the world of digital marketing. In this process, when the user clicks on the advertisement, a sum of money is paid to the host website by the company.

Other digital marketing strategies are:

Electronic Billboards– It is an effective offline method of digital marketing which increases the awareness of a product. This method can be used to advertise the product and services offered by the organization to cure a disease.

Digital Product Sampling– It is a process of giving away the sample of the product to a small number of customers for free. These samples can be given through offline or online mode. The primary objective is to get the feedback of the product from the user.

Digital Product Demonstration– This process includes the demonstration of the product on a digital platform and showing the customers how they can be benefited by using the particular product. One can show how chiropractors can cure the diseases. These kinds of demonstrations are used by the top chiropractic websites.

Phone Marketing– This kind of marketing strategies includes the marketing of a product or services by making use of smartphones. It is a simple and cost-effective way of advertising your product.

This comprises two processes, cold calling, and texting. Cold calling is a process of calling an unknown person and informing them about your products and services.

It, therefore, increases the awareness of the product in the real world. While on the other hand texting plays an important role where one has to advertise the product through SMS or MMS within 160 characters or less.

One can also opt for other electronic devices like Television or Radio for digital marketing.

Radio Marketing– Show sponsoring is a compelling idea if the show is popular, which will result in more customers. Radio commercials can also be used for advertisement of product at the beginning, middle or end of the show.

TV marketing– Television commercials are watched by millions of people every day in between shows. One can only add the web links of the product in the advertisement.

Teleshopping– It is a process by which products are ordered through television advertisement either by calling at the number provided for quick service or by clicking the website of the product.

Discounts, Gift Hampers, and Coupons- These kinds of offers are given to attract a customer who wants to buy the product at a lower price. This method creates a token of appreciation and gratitude in the mind of the customers.

These are some digital marketing strategies which one can use to create an online medical website and increase its popularity among masses.

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