So, you are interested in double website traffic? While most website owners like updating new content to enhance visitors on their inline platform, many others prefer to upload their old content to get better rankings. That may sound strange, but it is already proven that pumping old content can bring you great results online.

Those who are new to the concept might be eager to know how updating old content can help them to achieve better rankings on search engine results. When you have a large team of writers, you can always create new stuff to entertain the audience. But refreshing and improving old content on the web pages is another great strategy to enhance SEO performance. The biggest advantage of this tactic is that you can achieve high-quality content without even consuming more time.

Here we have listed few amazing points describing how refreshing old content can bring you better rankings:

Improves freshness of content

Any content, no matter how well it is written, can get better over time. It is important to mention that freshness gives Google a new way to judge the quality of content on your website. Therefore, it is good to update your existing blog posts from time to time to stay active on the search radar. Improving the freshness of the content can automatically increase traffic on your website, and it can soon give a major boost to the rankings. This does not work for a single page; rather, it can work for the entire site. Experts find it the best way to win the competition.

Boost click-through rates

Updating old content changes the way to your website appears to the search engine. When the posts show the latest dates, they can automatically make a better impression as compared to the ones that are posted several years ago. This is the main reason why experts advise updating old content from time to time to enhance click-through rates.

Keep SEO up to date

Google keeps on updating its algorithms from time to time. Many of these changes may even affect the traffic and ranking of your existing website. The best idea to keep up with the latest developments and new rules are to improve your old posts. Moreover, frequent updates will help Google to keep your website on the top of the index. Other than this, updating your content can help you to re-promote the posts via inbound links and through additional social shares as well.

There are so many ways to update your old content. You can start by collecting important data points and then determine which content is required to be updated. It is better to do keyword research to improve your content as per the latest requirements of the customers. The headlines and multimedia content must also be updated. Experts at Boston SEO also advise paying attention to CTAs and then re-promote your post to gain more traffic online. However, it is necessary to follow an effective blogging strategy and upload some fresh content also side by side.