SEO is undoubtedly a common topic is the digital marketing world. This is because SEO can be the single most essential factor that will determine the success of a business or brand online. Therefore, every business must invest in optimizing their web pages and content for the search engines.

While using different SEO strategies, it is equally important for every business to monitor their effort. This will help you know whether your SEO strategies are offering the desired results or not. And this is where using the best SEO tools for tracking comes into the picture.

Let’s look at the best SEO tools for tracking.

Google’s Webmaster Tools

Google’s Webmaster Tools is undoubtedly one of the topmost tools for any SEO specialist in Milton Keynes. This reliable tool can go a long way in helping you learn more about how Google sees your website. Since this tool is free, every SEO specialist or marketer can use it for monitoring their SEO activities. In addition, the simple and user-friendly interface of this service makes it suitable for everyone, including a novice.

One of the most exceptional features of this service is PageSpeed Insights, which can be used for tracking the speed of your website on mobile or desktop devices. Another feature is Fetch as Google. This feature is recommended for troubleshooting when your SEO is performing poorly. It provides relevant data that you can use to enhance your ranking in the search results.

Website Grader

Offered by HubSpot, Website Grader is designed for assisting businesses to track their sites to find different SEO opportunities. Like Google’s Webmaster Tools, HubSpot’s Website Grader is a free tool that you can use for a wide range of activities.

With an updated version of this program, you can easily monitor the loading speed, requests, size, and important SEO metrics of any page on your website. Also, Website Grader can assist you to determine the mobile readiness and security of your site.

Woorank

If you are looking for an in-depth analysis of your website, Woorank should be one of your topmost choices. Although Woorank is a paid tool, it offers several benefits that you may not get from other free options. By using the website audit program, SEO specialists can get a detailed analysis that shows the performance of usability, speed, and other factors of a website.

After tracking the SEO of your site with Woorank, you will get a report with eight categories. These categories include SEO, technologies, mobile, marketing checklist, visitors, usability, social, and local.

SEO Report Card

This free tool is offered by UpCity. It focuses on analysing your site and comparing your site to the competitors’ sites. In general, UpCity’s SEO Report Card uses your contact information to track your stand against your main competitors.

After tracking your site’s SEO, this tool will provide information that includes trust metrics, rank analysis, on-site analysis, link building, indexing, and accessibility of your site.

Pro Tools

Moz’s Pro Tools also deliver an excellent analysis of your site. While keeping track of your SEO, this tool will assist to boost the search ranking of your business. This program comes with a wide range of tools that track your site’s growth, find SEO opportunities, create great and understandable reports, etc.

Using Moz’s Pro tools can be instrumental in helping you optimize your SEO strategies. Although you can enjoy a free 30-day trial, this is a paid program. Other best SEO tools for tracking include Ahrefs, BuzzStream, Check My Links, Linkody, and GrowthBar.

Global Exposure is a digital marketing agency that provides an impactful ROI for its clients by offering Creative Website Design, SEO & Social Media Management services. Global Exposure’s Website Design Studio is found in Central Milton Keynes where the company serves more than 100 happy clients in the UK.