Live radio players have lasted a decade more than any other means of listening to music, from its peak regime days of the 80s and 90s, where radio players were seen in every other movie or show either on the car or separate radio players, radio was shown as the cool back then. To today’s era, when such advanced and new devices like Alexa, and apps like Spotify have been introduced, radio still tops the chart in America in terms of the most common way to discover new music, according to Nielsen, a data analytics company announced in their annual music 360 report, which has been just released. The Radio All Dimensions Audience Research has also stated that since 1970, the percentage of people aging 12 and more listening, every week, to broadcast radio has remained steady. Which shows that radio is still alive, while the government seems to be saying that the radio days are long dead, dead and dusted.
It may be the case that terrestrial radio days have certainly died. And so are car radio times, as people don’t seem to be blasting music on radio players in their cars because of built-in tapes in vehicles and mobile apps which are directly connected to the tape and stored music is at your service at all times. While the Internet has changed the course of living, it sure has left the radio days behind, but not entirely. In place of it, live streaming of radio over the internet has gained popularity amongst the millennials, as the internet is the most easily accessible commodity to them. One way or the other, radio has lived through the decades to present times.
Reasons Why Radio Is Still Better Than Media Players
Even with the new media players or now even more advanced music downloading apps like Spotify, Apple music, and tons of others. Radio has been able to live to all these times because of the reason. Which Larry Miller, director of the music business programme at New York University, likes to describe as “with such wide choice of music on hand at all times has led to the tyranny of choice for some people, as some academics and analysts like to call it.” Which means with all the music available at all times, people still don’t know how and where to discover new music from, like back in radio days, which will help them if not the radio? What’s the latest good music, head back to the radio and discover yourself.
Internet, however being easily accessible to the entire globe, some parts of the world still does not have such easy and free access to the Internet. It is these parts of the world which have still kept the radio days alive, like China, Egypt, Iran, India, Pakistan and Africa, and many others. The Internet is not as free to some parts of the world like these as to the others, which means not as easy access to apps like Spotify Apple Music for the middle to lower class of these countries, which has favored the prolonged period of live radio players. As in these parts of the world, live radio is still listened to daily widely, by the people who cannot afford the internet.
Radio still has preference over the new and advanced media players because of the cost of using it. People who cannot afford to enjoy the facility of free internet or free music sites still prefers radio as a free means of entertainment like always, which it still is.
Some people still prefer radio players over media players because radio players are not only confined to music. They reach a wide range of entertainment departments like talk shows and sport or news updates. While music players only offer music entertainment to its users.
People have been listening to radio shows and following them from the start of time, while a lot of other media player apps have changed the course of music playing, people still prefer to follow their podcasts and talk shows they have been following from a long time, which glues them to radio players as well.