Here are four tips to run a small digital agency in crisis: Communicate clearly and empathically, approach everyone’s favorite topic, and avoid the niche. Take a deep breath and then follow their lead! Your small digital agency will survive the crisis. We’ve written about how to keep your clients in times of crisis, so make sure you follow these tips to keep your business afloat.
Communicate quickly, clearly, and empathically
How can you communicate effectively in times of crisis and when managing a small Google Ads Agency? To ensure everyone is on the right page, you will need to set up a daily stand-up and a meta workplace group. You can also conduct a gut check with your legal team. It may help to create a communication grid, which you can keep track of in Excel.
Avoid the Niche
As digital agencies continue to expand and diversify their offerings, it’s important to find the right niche. It’s easy to fall into the trap of offering generic services. However, it is important to find a niche in which you are able to excel. For example, Mauricio Cardenal, a former digital marketing executive, founded Roofing Marketing Pros to provide qualified leads to roofing contractors.
After choosing your niche, the most important step is to specialize. If you’re not a trained professional, you should choose an area of expertise that you’re passionate about, like cryptocurrency. This will ensure that you don’t lose your enthusiasm and keep your motivation high. Even in difficult times, you will still feel connected to your work, which is important during difficult times.
A niche with little competition is the best target for a digital marketing agency. Don’t choose a segment that avoids digital marketing, like a local dog walking business. These businesses may be built on word of mouth or referrals and may not be as likely to invest in digital advertising. Some niches even avoid digital marketing. Therefore, it’s critical to choose a niche with a strong future.
Niche marketing has many benefits. Niche marketing is less competitive than a large market. It is also possible to enjoy a monopoly price position. This will give you an advantage in customer relations. Your customers will be more inclined to pay a higher price if you offer something unique and special. This can make the difference between success and failure.
To Sum Up
While it is incredibly difficult to run a small digital agency during a crisis, there are some steps you can take to avoid going under. First, make sure you have a plan in place for when things start to return to normal. You should communicate this plan to your clients so that they feel confident in your ability to help them recover. To sum up four tips for running a small digital agency in times of crisis, try these:
Think outside the box. You can adjust your prices temporarily if needed. Smaller agencies have greater flexibility with clients. You can identify those at high risk of churn, and adjust your contracts temporarily. It is important to show your clients that you are able to understand the crisis and maintain a good relationship. You can also suspend payments if necessary. Once the crisis is over, you will need to focus your attention on finding new opportunities.
Your crisis management plan should detail who will be responsible for fact sheets. Fact sheets are lists of known facts that prevent rumors from spreading. Make sure to identify deadlines for fact sheets. They may be required to be released within 24 hours, 6 hours, or 30 minutes. It is also useful to give examples of crisis situations to help your team know what to do. You will feel a lot of pressure in a crisis situation.