Category Archives: Tech

Digital marketing and the life of today’s students

Can a student be an active digital marketer? This is one question that has been asked a lot more in recent years. Let’s face it, a lot of students are facing financial hardship and have had to take up a job to make money to support their education. However, not every student is exactly happy about washing plates in restaurants. In recent years, a lot of students are discovering that they can make money as a digital marketer while gaining new skills online.

Whether you want to learn digital marketing as a student or you are a company that wants to sell to students, you will find this article very valuable. Most students fall within the age of Millennials who are currently changing the way we work. You see, a couple of years ago, our parents believed that the only way to work is to go to college, get a good certificate, then apply to a 9-to-5 job that you hate and work all your life until you’ve saved enough money to retire.

digital marketing

Credits: Techno Twit Solutions

The good thing is that nowadays, no young person wants to wait until he is in his sixties to begin to enjoy his life. In fact, most people are now realizing that if they work smart, they can make enough income or at least build a constant income stream that enables them to work from home and take a vacation whenever and wherever they want. Perhaps, this is the reason why digital marketing is becoming very popular among young people.

Top 5 Things You Need To Do Today

Whether you want to become a digital marketer and balance it with life as a student or you want to target students with your digital products and services to teach them new ways to make money, these 5 tips below will help you:

  1. Define Your Objective

What do you want to achieve? This should be the first thing you will have to consider. You need to write down your objective. If you are a student, do you want to make more money from digital marketing or do you just want to target students? As a company do you want to familiarize students with your products or do you want them to take action and utilize your online services?

  1. Focus on the Good Side

An average student already has a huge workload to deal with. The reason why most students stay away from digital marketing is that they don’t want more work. In most cases, learning digital marketing can be time-consuming. However, there are ways you can make it easier for yourself or for the students you want to target. Most students will be able to jump into your offer if they learn they can make money to support their education with your offer while working “less” from home.

  1. Make Information Easily Accessible

This is the age of social media. Nobody wants to search for hours before finding the right information he is seeking. Besides, most students already spend a lot of their time on social media. You need to ensure you have a great website that is easy to access. Similarly, you need to have an active social media presence especially on those social media that are popular with students like Facebook, Instagram, snap chat and Twitter.

  1. Invest in a Great Website

A great way to achieve success whether as a student or if you are targeting students is to make your website stand out. In recent research, over 80% of students agreed that the design of the website plays a role in their decisions. You can easily create a great website by working with a digital marketing company or hiring a badass web designer. Make sure that your website has features that students find attractive.

  1. Work With An SEO Company

Digital marketing without working with an SEO Company is like trying to drive a car without gas or battery. An SEO agency will help you make your website visible on search engines and popular in the eyes of visitors. You need to find a reliable and experienced SEO experts to work with. The good news is that nowadays your location doesn’t matter. You can be based in Germany and work with an SEO company in the US. SEO Company – BrandLume.com is one of these reliable and experienced digital marketing companies that works with small, medium and large clients from every part of the world. Finding a good and reliable SEO company will save you a lot of stress and help you achieve your objective faster.

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seo themes

Pros of using free WordPress themes

It pretty easy to find free SEO themes for WordPress after installing WordPress on your web host. The best place to get free WordPress themes is the WordPress repository. There are thousands of free WordPress themes available and so the ones you find on the WordPress official theme directory are not the only ones. The main advantage of choosing a theme from the theme directory of WordPress is that the themes there are approved after a strict review. There are many reasons why a person will choose a free WordPress theme from the repository

seo themes

  • The WordPress themes are free

Who doesn’t like free things? Don’t we? The good thing about these free WordPress themes is that there are a lot of quality themes out there that you won’t even believe they are free. For those website owners who always feel like making a change now and then or those who love experimenting things, the free WordPress themes are a good choice for you. The premium WordPress themes require you to pay and actually most of the premium themes don’t come cheap. The average cost of a premium WordPress theme is around 58 dollars and some sellers don’t offer money back even if you don’t love the theme or the theme is not even compatible with your plugin. So if you buy a premium WordPress theme and it ends up being incompatible with your plugin, you will end up being stuck with a WordPress theme you can’t use.

  • WordPress themes on the official directory are approved

If you decide to get your theme from the theme directory of WordPress then you can be sure that the theme has everything to make you happy. The themes usually go through a lot of scrutiny and for a theme to be found on the theme directory of WordPress it is one of the best. The best way to be assured of the theme you are choosing is to opt for one of the popular themes seen under the Popular tab in the directory. This tab will show you themes like Twenty Nineteen, OceanWP, Astra, Hestia and more that are being used by a number of users. Themes that are getting a higher response from users with good ratings are surely trustworthy.

  • Free WordPress themes have fairly minimalist design

Since the free WordPress themes don’t have a lot of premium widgets and features, they tend to have a fairly minimalist design. If you don’t make the use of plugins on your website, then this may contribute positively to the speed of your website and if your website has good speeds, it will improve your technical SEO. Speaking of SEO, you can actually get free SEO themes for WordPress at your convenience.

Pick a FREE theme today!

So, are you ready to begin with a free WordPress theme to build your website? Make sure to scan the popular themes tab and pick a theme that suits your needs and eases the process of website designing.

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How Online Internet Radio Can Contribute To Your Business

The radio as a mode of mass media has contributed to the success of a lot of businesses. It is common for businesses to create jingles, send to radio stations and pay for play time. Over time, as people listen to the station, they get to hear such jingles and patronize the businesses. Hence they are able to make sales and earn more profit. This article will discuss various ways that online internet radio such as CNN radio live streaming can contribute to your business.

Online Internet Radio

  1. Advertise to a Large Audience

Do you have an online store that people can make orders from every part of the world? Chances are that you will also want to advertise on the media that have a wide reach. Local radio and television stations without an Internet presence, as well as newspapers, mostly have a limited reach. However, adverts on online Internet radio will easily improve the audience you can reach with your products and services. Online radio stations can be listened to, by anybody with an Internet connection anywhere in the world. Putting your advert on a radio station that broadcasts to every single country in the world with large followership will be a huge boost to your new or existing business.

  1. New on the Go

Information is very important for everyone and that is why it is always emphasized that an individual must be informed. Once you have an online radio station that you love their scope of news and how they give the news, it will be easy to always listen to your favorite news on the station. Perhaps, you love to listen to their 12: 00-noon news because they cover both local and international news in details. You can thus, just switch on your phone or computer and connect to the station once it is 12:00 every day, irrespective of where you are. All you need is your gadget and Internet connection. Occasionally, there might be news that will provide an opportunity for your business. You might hear about an invitation from a private multinational or government organization to bid for a contract. You will be able to bid and you might get the project at the end. This would be a big boost to your business.

  1. Business Radio Stations

There are also a lot of online radio stations that concentrate on business news and information. They give business news about a particular country, internationally or a combination of both. Imagine you are looking forward to migrating to a new country or city. There will most likely not be a local radio station in your city that will concentrate on talking about that country. From the internet, you can easily search for a local radio station of that country or the particular city you are targeting with a presence online. By listening, you will get all the information you need to plan your strategy.

  1. Starting an Online Radio Station

If you have been thinking of starting a radio station, you can start an online radio station. Considering how easy it is to stream videos to the internet through some social media platform, you can be sure that there are websites that allow you to stream audios from your phone or other gadgets online just like that. You can easily start an online radio station but probably a different genre such as comedy, business, music or entertainment.

  1. Easy Switch Between Local and International Stations

If you are in a country, you might have an online or local radio that provides you with local news and then switch to CNN radio online streaming to listen to international news.

Conclusion

Generally, there are several ways your business can benefit from online Internet radio. Apart from the fact you can start your own online radio station, they can be instrumental in giving your company a global reach through an advert. General news and business information, both at the local and international level, could improve your techniques and strategy to boost your business.

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The Complete Guide to Creating a Website for Your Startup

Every new entrepreneur focus to build a good setup for himself to get some earnings from his ideas. The focus is to produce something that is unique and according to the market trend. First off all you have to find an idea and then to implement it. But implementing sometimes need a platform and that platform decides how you can introduce the product to the customers.

In the past, the products are represented by going home to home and that require much effort to do so. Hence, they always want something or the platform on which they can promote their products. Nowadays we use many of the new platforms to promote our products, for example, social media such as Facebook, WhatsApp, Instagram, and websites. In this article, we will discuss about the websites. A website is a platform that is needed to promote the business as through website the customers can find all about the business and you don’t have to go home to home to promote the products. The fact is that you need some tips to make the best website so that it can grab the attention of the customers. In this article, you will find some of the best tips to make your website more interesting. So let’s follow the following steps.

Market Trends

The main thing to start the business is to find out what people are desiring from the companies. You need to understand that what are the basic products, you can introduce to the market so, that it gains more and more attention from the customers. So you have to find what the market trends are and what the necessary steps you may take to attract the customers.

Use of Graphics

You may also find that people are attracted through pictures. To use the graphic content on the website may increase your traffic and generate a good income. Always try to provide some of the picture related to the product you are selling. It may make your website looks more interesting and at the end, many of the customers would attract towards your website. You can also compare various previously designed WordPress themes to setup the layout of your own website. But you have to remember one thing that always provides a suitable and attractive picture with good resolution so that the customer could not get bored after seeing it. The main purpose of this step is to make more money while starting your new business.

Suitable Domain

Suitable domain means that always buy a good name for your website for example if your website is about food related items then you must pick the name like www.foodies24/7.com as this name describe what type of content it acquire or what type of product that customers can get from it. You may also try some funky names to make the website more interesting and the customer would be attracting from the name. Always try to make your website look more and more interesting this will also increase the traffic and generate more income for you.

Domain Registration

Domain registration is also important to make sure that your website remains always available and anyone can find. For example, if the website is www.foodies24/7.com then if any customer enters just foodies24/7 then he will automatically redirect toward it. This is important for the customers to make sure that the website is giving the best content. You may also gain the trust form the customers if you have a registered website. The customers also know that the website is not a fraud but giving the best things. This will make your website to get top of the list.

Giving the Motivations

From my point of view, if the website motivates the newcomers that they can also make some money form the website then you can also get more money as many of the customers or viewers promote your website. They also tell others to visit your website and increase the traffic for you.

Conclusion

In the end, I would like to say that for the new entrepreneur, it is important to provide the best for the customers so they can come to him always. It is also important for the new entrepreneur that he must choose a platform to promote his business. You can attain much profit if you follow the above steps.

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How artificial intelligence is changing cyber security

With over more than 15 percent of businesses using artificial intelligence, it has become a matter of discussion whether the use of AI is good or bad. The first use of artificial intelligence can be tracked back to 1950. In the recent years artificial intelligence has undergone a lot of growth and some people are fearing that it might affect human life negatively. But the fact is there is nothing like evil artificial intelligence. Artificial intelligence is all good and how you train it will determine how it performs.

Effect of artificial intelligence in cyber security positively

Artificial intelligence is now being used in healthcare, education, manufacturing and cybersecurity. In today’s world, cyber security is the main concern because every organization uses internet and anything that uses internet is vulnerable to cyber-attacks. Governments of different countries are also adapting the use artificial intelligence especially in threat detection. There are a lot of insecurity in modern world and governments are using artificial intelligence to detect terrorist threats before they happen.

Many cyber attackers are using artificial intelligence and so every organization needs this powerful weapon to deal with trespassers and cyber attackers. The AI will detect the threat and deal with it without requiring any assistance from any human being. This makes your data safer than ever. That is why many companies are investing heavily for Artificial Intelligence.

artificial intelligence

An artificial intelligence can protect your data even when there is a series of attacks. Unlike use of traditional cybersecurity methods, artificial intelligence detects the threat very fast and make a decision on how to respond.

The other field of cybersecurity artificial intelligence has affected is password protection. Passwords are very vulnerable and most of the passwords are available in the dark web. Traditionally it was very easy for cyber attackers to crack your password and access your personal information. But with the use of artificial intelligence things have changed a lot. Artificial intelligence comes along with more secure ways of protecting your data like the use of biometric logins. An artificial intelligence can detect physical features like retina, palm, and fingerprint scans. This makes a lot of systems more secure because there is no cracking fingerprints or retina.

Effect of artificial intelligence in cyber security negatively

As we have already established, there is no evil artificial intelligence. Even though there is no evil AI it does not mean that artificial intelligence cannot be used to commit crimes. As much as artificial intelligence is meant to do good there are still some people who misuse it and commit crimes using artificial intelligence. People with bad intentions are using artificial intelligence to break through security systems of many organizations. If your organization is using traditional cyber security systems, then it will be a victim of these “black” hackers. Some of these hackers are too good that they can use artificial intelligence to break through your security even if you are also using an artificial intelligence.

Benefits of artificial intelligence in cyber security

  • Artificial intelligence boosts the scale of resistance. When you use AI for your cybersecurity it will increase the scale of resistance when there is an ongoing attack. If your organization uses traditional methods of cybersecurity the possibility of your engineers being defeated is very high. The cyber attackers will take whatever information they want, and your company will be left vulnerable. Artificial intelligence makes sure that you avoid all that.
  • Threat detection is easier. An artificial intelligence can go through large volumes of data in few minutes and list all the threats detected. After detecting the threats an artificial intelligence usually responds to it immediately.
  • Makes plotting an effective strategy against threats easier. Artificial intelligence is usually set-up in real-time response to any threats. It is designed to change the nature of the attack and this allows you to formulate an effective strategy to deal with the threat and plan for future attacks.

Conclusion

Artificial intelligence has added a lot of value to cybersecurity. It has made protection of data easy because of its advanced security measures like biometric logins and counter attacking threats as soon as they are detected. On the other hand, artificial intelligence on the wrong hands can be used to break in through any security system. Use of artificial intelligence has many benefits and every organization should use artificial intelligence for maximum protection of data.

You can read more details about intrusion detection system.

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