Have you ever thought about why/how the news is free? When you listen to the radio, have you ever thought that if you are not paying for it then why is it freely provided for you? How does MSNBC live stream is easily accessible for us. This is a very interesting matter that has so many different aspects to it. When you watch the news or listen to the radio you do not have to pay for any of the programs.
Event newspapers are offered to people at a very cheap cost although it takes a large amount of money for companies to produce those newspapers. The answer is advertisements. When you are broadcasting any sort of TV/ Radio program you need to buy “time” from the media to broadcast your shows. But who owns the media? Advertisements in between the shows you watch or listen to are the reason that those programs are free. The reason why companies do this is that what they get in return is far greater for them than the programs that they give you.
The interesting part is that people think that TV or radio is for their benefits but in fact, TV and radio is the medium that advertisers use to reach to people and the programs and TV shows in between are just there to keep you watching or listening.
How advertisements work
Have you ever watched a news channel and an advertisement kept popping up? This is the simplest way of advertisement that they keep replaying an ad for you. The first times you see it you do not pay attention. The second and the third time you get pissed off because it is interrupting you. After the third time automatically you start to listen to the ads.
Most of the time after a couple of times when we see an advertisement we would go and purchase that product or service. And if we didn’t do that, the next time we are in a shop and we see the brand that kept popping up on our screen is the brand we would like to go to. We all know the feeling of hating an advertisement but keep singing or knowing the words. This is a way of marketing for many different companies. Some think and believe that the TV is not programs interrupted by advertisements, TV or any other media is advertisements interrupted by programs. So channels like MSNBC live must buy time for their programs and mostly the advertisements will provide the budget.
It is more complicated than this as so many other factors are included in this matter. Some news channel use funds that they receive from the people and some of them are run by the government.
Serving the audience or profits
Knowing who is paying for a news channel tells a lot about the company. For example, in MSNBC live streaming the content that they create or the news they talk about can show you if the channel is serving the audience by giving them the news or this channel is just trying to keep their advertisers satisfied for their own sake.