Category Archives: Tech

The Best SEO Tools for Tracking

SEO is undoubtedly a common topic is the digital marketing world. This is because SEO can be the single most essential factor that will determine the success of a business or brand online. Therefore, every business must invest in optimizing their web pages and content for the search engines.

SEO Tools

Source: Search Engine Journal

While using different SEO strategies, it is equally important for every business to monitor their effort. This will help you know whether your SEO strategies are offering the desired results or not. And this is where using the best SEO tools for tracking comes into the picture.

Let’s look at the best SEO tools for tracking.

Google’s Webmaster Tools

Google’s Webmaster Tools is undoubtedly one of the topmost tools for any SEO specialist in Milton Keynes. This reliable tool can go a long way in helping you learn more about how Google sees your website. Since this tool is free, every SEO specialist or marketer can use it for monitoring their SEO activities. In addition, the simple and user-friendly interface of this service makes it suitable for everyone, including a novice.

One of the most exceptional features of this service is PageSpeed Insights, which can be used for tracking the speed of your website on mobile or desktop devices. Another feature is Fetch as Google. This feature is recommended for troubleshooting when your SEO is performing poorly. It provides relevant data that you can use to enhance your ranking in the search results.

Website Grader

Offered by HubSpot, Website Grader is designed for assisting businesses to track their sites to find different SEO opportunities. Like Google’s Webmaster Tools, HubSpot’s Website Grader is a free tool that you can use for a wide range of activities.

With an updated version of this program, you can easily monitor the loading speed, requests, size, and important SEO metrics of any page on your website. Also, Website Grader can assist you to determine the mobile readiness and security of your site.

Woorank

If you are looking for an in-depth analysis of your website, Woorank should be one of your topmost choices. Although Woorank is a paid tool, it offers several benefits that you may not get from other free options. By using the website audit program, SEO specialists can get a detailed analysis that shows the performance of usability, speed, and other factors of a website.

After tracking the SEO of your site with Woorank, you will get a report with eight categories. These categories include SEO, technologies, mobile, marketing checklist, visitors, usability, social, and local.

SEO Report Card

This free tool is offered by UpCity. It focuses on analysing your site and comparing your site to the competitors’ sites. In general, UpCity’s SEO Report Card uses your contact information to track your stand against your main competitors.

After tracking your site’s SEO, this tool will provide information that includes trust metrics, rank analysis, on-site analysis, link building, indexing, and accessibility of your site.

Pro Tools

Moz’s Pro Tools also deliver an excellent analysis of your site. While keeping track of your SEO, this tool will assist to boost the search ranking of your business. This program comes with a wide range of tools that track your site’s growth, find SEO opportunities, create great and understandable reports, etc.

Using Moz’s Pro tools can be instrumental in helping you optimize your SEO strategies. Although you can enjoy a free 30-day trial, this is a paid program. Other best SEO tools for tracking include Ahrefs, BuzzStream, Check My Links, Linkody, and GrowthBar.

Global Exposure is a digital marketing agency that provides an impactful ROI for its clients by offering Creative Website Design, SEO & Social Media Management services. Global Exposure’s Website Design Studio is found in Central Milton Keynes where the company serves more than 100 happy clients in the UK.

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Email Negotiations Dos and Don’ts

For a long time, email has always been a leading means of communication for individuals in the world of business. When you email a proposal, you make obvious what is to give and take between the involved parties just as if you are meeting physically. You agree on things which then bring about the confirmation of all the important details of what you have agreed to or completed.

However, it should be noted that doing negotiations through email is not a perfect process as an email can be easily misinterpreted, especially when it comes to intent and tone. Indeed, this explains why negotiation training, such as the one offered by Shapiro Negotiations that covers all forms of bargaining, whether physical or virtual.

With this in mind, we will highlight the things to and the things not to do when it comes to email negotiations.

email negotiations

Dos

  • Focus on the details and strategic signals

Many people in the business world are fond of drafting and sending negotiation emails without putting into contemplation the strategic signals they are sending. For all it is worth, paying attention to all the necessary details and assessing the strategic signals being sent are very paramount. You do this by considering the language of your email draft and check if you’re communicating the way you intend to. Pause and check before sending it because your message should be as strategic as needed.

  • Be clear and concise

Complex proposals and data dumping through email can bring about confusion or ambiguity on the part of the recipient. This is because it’s very easy to misunderstand the content of an email message. Therefore, try to use a language that is not only clear but also concise.

Besides, try to include bullet points and executive summaries to make the message easily readable. When this is done, the recipient will have some confidence, which makes it easy for them to focus on the salient points while neglecting the less important ones.

  • Be wise with the timing

Apply wisdom to the timing of your negotiation emails. You don’t want to appear desperate to your counterpart so that they won’t take advantage of you. Therefore, before replying to any email during negotiation with another party, let it take some time so that they can understand you are not driven by desperation.

  • Consider whether to choose to send only an email or attach documents

Sometimes, the email doesn’t convey complex ideas properly. Thus, you might want to consider the option of putting it into Word and attaching it as a document instead of drafting an unnecessarily long email.

  • Apply benchmarks

Lastly, try to support your positions with benchmarks and standards such as precedent, market value among others. It is never enough to just email your message to your counterpart without any backing authority.

Don’ts

  • Send when angry

Anger is a destroyer. It can mar something built for ages in just a few seconds. Therefore, endeavor that your emails are not sent in the heat of the moment, lest you use a language you will come later to regret.

  • Lie or be dishonest

Another thing you must avoid at all costs is dishonesty. Research has shown that individuals tend to lie more in emails than in physical negotiations and break down negotiations faster than dishonesty as it destroys the mutual trust already established between the involved parties.

  • Sound manipulative

Finally, you have to watch the tone of your messages carefully before sending them. This is because you need to avoid coming across as manipulative, which is usually caused by relying solely on persuasion. This is especially so when such persuasion comes from a powerful position.

Now, you know the dos and don’ts for getting the most out of your email negotiations.

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YouTube engagement

4 Quick Wins to Increase Your YouTube Engagement

YouTube is undoubtedly the biggest and most visited video hosting platform in the world. With billions of videos every day, this platform is where tons of activities happen for a wide range of individuals and businesses.

As a result of a large number of channels on this platform, the competition is usually high for YouTubers to get enough viewers. So, if you want to increase your YouTube engagement, you should understand that the activities involved in achieving your task are tasking but not impossible.

Don’t get worked up because we have the 4 quick wins that can help you increase your YouTube engagement.

YouTube engagement

 

  • Know your audience

 

As long as getting more YouTube engagement is concerned, it is important for you to satisfy your audience. However, there is no way to satisfy the audience if you don’t know them. Therefore, you should start by understanding your audience.

Foremost, define your audience and learn about the things they want to see in your videos. Also, you should know the duration of videos they like watching and find out how you can keep them entertained through the video.

You can check out the videos in your niche that are getting lots of engagement. Such videos should give you a clear idea of what your audience wants. If possible, you can get a few target viewers and conduct a survey.

 

  • Post videos consistently

 

Your audiences are only going to engage your YouTube video and channel when you post content regularly. So, you must make it a duty to post content from time to time. As you post regularly, your target audiences will likely keep coming back to check your content. However, if you don’t post regularly, they will likely forget about you and not engage your YouTube channel or content.

 

  • Encourage your audiences to like and comment on your videos

 

Although some viewers can engage your YouTube content naturally, others are waiting for you to tell them to do so. So, use call-to-action words or phrases to make your audience comment on your content or like it. 

For instance, as you are ending your video, you can say “if this video has been helpful to you, please, feel free to share, comment, or share it.” Otherwise, you can suggest engagement by saying “to get more quality content like this, please subscribe to my channel now.”

 

  • Engage your audience

 

Another tested and proven method for increasing the engagement on your YouTube content is engaging your audience. Make sure that your conversation with the audience is simple and understandable. Handle online conversations like a real-life conversation. Highlight tips and steps that are easy for your audience to remember.

Also, when people comment on your videos, try as much as possible to reply or like those comments. This shows that you value their opinion; thus, encouraging your audience to engage your content the next time you post.

In conclusion, you can also encourage your audience to use a YouTube video downloader to download and keep your video on their devices. Each time they see such a video they will likely remember you and may want to hear more from you.

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4 Innovative Ideas to Bring Your Next Webinar to Life

Imagine that you are taking a class and none of them is listening to you and you keep on delivering your knowledge to dumb students. Does it make you feel uncomfortable? discouragement probably!

Sharing information is the way of optimism but wasting information is stupidity. It all depends on you that how to make your webinar engaging or leaves it as a robotic session. Businesses are preferring webinars for live meetings/sessions. People are getting into this trend of a webinar by opting for live sessions. However, some people have no idea how to make an interactive session. Most of the people are not aware of the amazing webinar software that is available on the internet.

webinar software

To get rid of such webinar failures, we have found out some points which would help you to decrease the rate of non-engaging webinars.

  1. Relevant information

The listeners of your webinar must have some information already. You cannot pretend them less educated. The lack of information can create a negative impact on your webinar and due to this many people will take you for granted and consider you as the fraud guide. You must be pretty sure about what you are delivering to the audience because if you have no information regarding your subject then it will yield embarrassment, and nobody will pay attention to your webinar. Partial knowledge will not be a good idea, you will be creating fake stories if someone cross-questions you during the session. You will not be allowed to hit the pause button of your webinar software because it will eventually affect your reputation. Be more educated and prepared before starting any webinar.

  1. Management

People hate messed up things that make them annoying. Your webinar software must be very managed and user friendly. Wherever you organize the session, make sure it should be a quiet place where no disturbance or any interruption affects your webinar. Your set up must be very disciplined and on time. Take out the extra time to re-check every setting which you would have done for the webinar. Organize a mockup in which check your sound system, visualization, and your voice. If it makes an issue, then you will have some time to troubleshoot the system. Have a look at the environment as well, it should be very clean and managed. You will go live and viewed by different people from different professions. It will create an optimistic impact on your viewers if you are well-groomed and your surroundings are clean. Make sure that you never leave your seat when you are live on the webinar.

  1. Be more courteous and humbler

Think before you speak. Be very vigilant and do not use informal or abusive language or examples. You will be presenting your whole nation and must be expecting to rank up in the webinar speaker world. People prefer soft-spoken and cool minded speakers who never get frustrated when asked some questions from the audience. Your audience will be discussing your behavior after the session to different communities. Harsh words and jargon will be the reason for your negative reviews among the people. Follow ethics and mannerism while speaking. If you about to cough or sneeze, then hit the mute button rapidly on your webinar software so that it will not disturb others. Use quotes in your session if you present someone and an apology when you give an example of people who are not anymore.

  1. Invite a guest speaker to your webinars

People love twists and changes. They get bored of listening to the same person for a long time. Find the best relevant speaker according to the agenda of your webinar and introduce him or her in hidden words before he or she comes live on your session. It is a trick to gain the attention of your audience and the best part to turn your speech into an interactive session. Always take extra time for the feedback and answer to the questions of your audience.

Conclusion

These ideas are the backbone of any engaging webinar. If you have not found out the ways to make your session interactive, then this will be going to help you for sure. Consistent usage of correct information, good webinar software, soft skills will increase the value of your webinar and an idea of the guest speaker will add charm to your webinar.

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Understanding the Technology behind Virtual Data Rooms

Virtual Data Rooms

In recent years, there have been a lot of talks about “virtual” terms such as virtual reality and virtual assistance. One of the newest virtual terms is “virtual data room”. Whether you are familiar with this term or not, this article will describe what virtual data room refers to as well as the technology behind the use of this concept.

What does a virtual data room mean?

A virtual data room is defined as an online location various organizations and companies can keep their sensitive and classified data in a secure environment. Apart from storing information securely, the platform can also be used for sharing a vital document or information with various stakeholders such as investors and attorneys. While performing all these activities, virtual data rooms ensure the confidentiality of the information and documents are not compromised. Hence, they put the minds of people in charge of the businesses at peace.

Generally, there are tons of platforms, such as www.firmex.com, that provide virtual data rooms that businesses can use for an array of purposes. A few of these purposes include initial public offerings (IPOs), fundraising, and audits.

What is the technology behind virtual data rooms?

If you are planning to use virtual data rooms for any purpose, you must understand how the system works. Therefore, we will shed more light on the technology behind virtual data rooms.

  • Data encryption

Although this technology is a cloud-based storage system, it involves an additional security measure known as data encryption. This measure is targeted at boosting the security and efficiency of virtual data rooms. When storing or sharing any document or information via virtual data rooms, it is encrypted whether it has an existing data transfer line encryption system or not. As a result of this encryption, no third-party can have access to the information in the document.

  • Multifactor authentication

Another important technology behind virtual data rooms is multifactor authentication. This technology prevents any unauthorized party from accessing the document or information of a business or organization. Generally, it requires that every party must take two steps before they can access the stored or shared data.

The first step of the multifactor authentication is the decryption of the document or data that you want to get. After you have decrypted the document, you still have to input a passcode or other forms of information that are regarded as the secondary process of authentication. In some cases, this secondary authentication may be RSA tokens and biometrics. With all these authentication processes, you rest assured that the document or file is securely protected from any unauthorized parties.

  • Digital watermarking

The third technology behind virtual data rooms is regarded as digital watermarking. Like the standard watermarking, digital watermarking adds watermarks to any documents, files, or data that you are sharing or storing in the virtual data rooms. The digital watermark is unique to each document or file; hence, it eases the process of tracing the source where anyone has got the information if there should be any leak. It should be noted machine learning and artificial intelligence are used for digital watermarking.

In summary, the fundamental technological elements behind virtual data rooms are data encryption, multifactor authentication, and digital watermarking. However, some virtual data rooms don’t have all these elements. The absence of one of these elements doesn’t necessarily mean that the virtual data rooms cannot offer the security that your data needs. Nevertheless, if your business needs any of these technological elements are important to securing the document and information, make sure you go for a virtual data room that offers the elements.

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